Company image and performance benchmarking
Client
The client is part of a blue chip manufacturer of components used in the transportation industry. The division commissioning the project has an annual turnover in excess of £1 billion.
Research Brief
The goal was to obtain in-depth feedback from major accounts throughout Europe, the USA, Middle East and Far East on the client's perceived image and its performance in meeting key customer needs and to identify and prioritise any areas where improvements were required.
Results
The research showed that the client has a good overall corporate image. It also identified two regions where performance is below par, and five key quality/service areas where its performance is below expectations and how it should be improved in the future.